About Us

Hey! We are Roxu, a Dominican company founded in 2021 to elevate cooking at home in the DR to a new level.

Roxu came about while COVID-19 was raging through the country and many Dominicans discovered their interest in cooking more and doing a better job at it. While most people spent considerably longer at home and had more time in their hands, manu discovered that the gastonomic pleasures they seeked in the outer world could actually be made cheaper, better, and with a gratifying sense of accomplishment right at home. However, many of us strugled to reach that last level towards excelence as we lacked the right tools for the job.

The best example of this happening is none other than pizza, as restaurant-worthy pizzas require extreme heat most common household ovens just cannot provide. Luckily, a there's a world-class company that can provide ovens that can provide these conditions and more at a reasonable price, Ooni. This motivated us to roll up our sleeves, make a business plan, contact Ooni to get the representation, and the next thing we know is we're working tirelessly to build the best import and distribution company for kitchen products and appliances in the Dominican Republic. We expect to continously expand our product catalog to become your first choice when it comes to high quality cooking tools and ingredients, We want to be right next to you, wether you want to elevate the level of your own kitchen or to follow your entrepreneurial instinct and start a small food enterprise.

Our founding members are:

Pedro M. Crouch. Pedro is the founder of El Luarqués, SRL, now a part of Beers Co., which was a pioneer in the beer market of the Dominican Republic. Representing brands such as Fuller's, Warsteiner and Rogue, in addition to establishments under the Bräu brand, Pedro was one of the main drivers of the boom in international beer appreciation culture in the DR as it reached its current popularity.

Jorge A. Aponte. Jorge has more than 10 years of experience in private equity, asset management and financial consulting. He has worked in industries as diverse as hospitality, food & beverages, finance, fuel, agriculture, real estate development and distressed assets. An international economy major, his professional focus has mainly been in finance, but frequently playing multidisciplinary roles.

José Juan Tejada. José has more than 10 years experience in the financial sector with a focus on engaging directly with clients. He's an economist with an emphasis on business and finance.

Thank you for your interest! We are filled with pride to know that you wish to inquire about us and we hope to have an amazing impact on your quality of life. Contact us at info@roxu.do for any additional information.